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💖Katydid Retail Snax - Chip & Joanna, #Girlboss & Reese to Help You Grow Your Brand!

by Michelle Hoang May 11, 2020

Great Growth Read:

Chip & Joanna -building a food and design empire: Joanna and Chip Gaines, the co-stars of makeover show “Fixer Upper,” have built a massive lifestyle empire. Expanding into restaurants, craft markets, books, villas, real estate agencies, furniture, a magazine, a Target brand, and their own cable channel, the Magnolia Network. Here’s how they built their Magnolia empire: https://www.nytimes.com/2020/05/04/dining/joanna-gaines-magnolia.html

Influencers’ currency has increased during Covid-19 crisis: Brands are leaning into influencer marketing to deliver relevant and consistent messages that keep their audiences engaged amid the coronavirus crisis. When carefully managed, close relationships with influencers can help companies continue to deliver higher quality content during uncertain times. https://www.voguebusiness.com/companies/influencers-currency-has-increased-during-covid-19-crisis-marketing?

Must See Videos

Great tidbits- Sophia Amoruso founded Nasty Gal, a women's fashion retailer that was the envy of the retail world. Then the Nasty Gal empire fell apart, and the company had to file for bankruptcy. But Amoruso stayed true and to her roots. She wrote an autobiography called #GIRLBOSS that turned into a bestseller. Netflix even modeled a show about her life. Here’s the GirlBoss became an entrepreneur, but also navigated retail obstacles that threatened her brand. https://lewishowes.com/podcast/sophia-amoruso/

How Reese Witherspoon and Sarah Harden built Hello Sunshine , a media company dedicated to producing women-focused stories. Reese talks about how she’s navigated the transition from actress to producer to entrepreneur as her career stared to slide. https://www.cbsnews.com/video/reese-witherspoon-and-hello-sunshine/