Once a branding and customer service tool, startups now see SMS as a growing commerce engine:
The strategy, however, seems to be shifting beyond marketing and customer service to facilitating sales and on-demand delivery. People seem more willing to interact with brands via text; multichannel messaging service provider Hero — whose back end connects retailers like Levi’s, Nike and Design Within Reach with customers via text and other messaging clients — has seen a surge among shoppers since the U.S. declared a state of emergency; According to the company, SMS messages sent via clients’ contacts app increased by 460% in the past 40 days, in comparison to the previous 40 days. At the same time, a bevy of startups have begun trying to get more direct orders through text messages. https://shorturl.me/5aKB8
DTC brands are partnering up to create communities (save on customer acquisition costs):
Talk to the community and the community comes as a way to stay afloat, with a focus on customer acquisition and cheap visibility. Times are tough, with dozens of companies laying off and furloughing staff; but the emerging tactic of tapping into a so-called community is a way to differentiate one’s brand; banding together has become a popular marketing trope among the e-commerce industry. https://shorturl.me/nkXXA
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Scooter Braun’s talent discovery secrets
Scooter Braun is the talent manager behind some of the world’s most famous stars, including Ariana Grande, Kanye West, Psy, and Justin Bieber. Braun talks about conflict resolution, standing up for your values, and the importance of taking big risks. Braun also explains why he didn't quit on Justin Bieber during his odd episodes.
Top Retail Trends
At NRF 2020, we asked retail professionals: “What are the top retail trends in 2020?” From in-store robots and AI to employee engagement and inventory management, hear what technologies and trends they see making an impact.
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Michelle Hoang
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